The Soulful Vibes of Bemyoda
Not your typical Nigerian artist, Bem Iordaah also known as Bemyoda, is a promising young artist whose music is introducing a different vibe to the industry. The artist, who grew up in both Enugu and Makurdi, studied civil engineering at the University of Minna. He moved to Lagos in 2009 to work as a digital marketing consultant. Although he wrote his first song at the age of 14, his journey officially began after he joined a choir and he lost a group member. He explains, “I think I came to the realisation that I could do it by myself after my friend and group member died and I figured, you know, you have just one life to live, you should use the gifts you’ve been blessed with, to whatever extent you can.”
Iordaah’s music can be described as soulful and reflective compared to the more hyper West African tunes currently out. Perhaps it’s time for a breath of fresh air in the industry. Guardian Life had a short chat with Iordaah on his alternative sound and challenges faced as a musician in Nigeria.
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